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Retail & E-commerceMulti-brand fashion e-commerce
Funnel Audit and Friction Detection in International Shipping
Detected a 22% checkout drop-off due to lack of shipping cost transparency.
22%checkout leak identified
The Challenge
The company was experiencing high abandonment rates at checkout, but couldn't pinpoint the exact step driving customers away or the financial impact it represented.
The Solution
We audited the conversion funnel and discovered that international shipping costs were only revealed at the end of the process. This caused a critical 22% drop-off at that step due to the "surprise fee" effect.
Funnel AuditAnalyticsROI
Results & Benefits
- ✓Pinpointed the exact leak point costing 22% of conversions.
- ✓Quantified the monetary value of the loss to justify the development investment.
- ✓Designed a checkout redesign plan prioritized by ROI.
Agent involved
Orin — Funnel Auditor →Case study based on a common business problem, solved with custom AI and automation.